Leo Burnett Urges Social Media Users to #PostWisely

Social media has become so commonplace that occasionally we can fall guilty of posting insensitive material without even realising (just look at the recent Logan Paul scandal). Leo Burnett Dubai has issued a word of warning with its new campaign for UAE telecommunications provider du to encourage people to #PostWisely and promote responsible social media behaviour.

Sometimes it can seem too easy to document all aspects of our lives, without sparing much thought to the impact it may have on others.

The first of four spots in the series, helmed by Ali Mostafa, has been released and in it, a car crash takes place, wounding a group of innocent passengers.

However when a passerby stumbles across the scene, he takes a photo of the debris rather than call for help - a sign of insensitivity and detachment with all that has gone on in the accident.

Crash.

The film closes with the questioning slogan; “If it was your life, would you share it?” asking social media users to challenge their addiction to posting content online and to think whether they're acting ethically on social media.

The next three films will be unveiled at the end of March, so keep an eye on the brand's YouTube channel.

“Those who view the videos and photos online are reposting them, forgetting that it is real life they are watching – not entertainment,” said Leo Burnett Dubai Creative Director Rafael Augusto. “While smartphones have opened up the world to each of us in ways never before imagined, they have also inadvertently erected a new wall between us and the real world.”