IHOP: The Declaration of Pancakes

Smuggler's Randy Krallman helms a hilarious tribute to America's Declaration of Independence for IHOP's National Pancake Day (February 27).

The third spot out of Droga5 New York since winning the IHOP account, this new ad mines a similar vein of humour to Pilots and The Wanderer. 

The year is 1776; the occasion, the signing of the Declaration of... Pancakes? But as the first quill strikes the parchment, the 'Founding Fathers' are interrupted by a museum security guard... who's understandably a little peeved that they've hijacked the exhibit for an elaborate cosplay.