Universal Parks & Resorts: Fearless Kids Aren’t Born, They’re Made

David & Goliath are behind this new black and white campaign for Universal Parks & Resorts to tempt children to tackle adventures by themselves.

Helmed by Tobias Granström, the spot references various iconic films like Harry Potter and Jurassic Park. 

“Now more than ever kids are growing up fast, and we wanted to be a part of that growth,” says D&G's founder and chairman, David Angelo. “But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. We see fearless kids boldly challenging themselves in the most cinematic way. And we show that what you experience at Universal Parks is more than a day of smiles, it’s a chance to truly grow in ways beyond what you imagined.”