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City of Helsinki – City of Helsinki: The Hand

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A man chases his dismembered hand through a haunted house... it could be the start of any horror film, but no, it's a spot from Folk Finland to promote Helsinki's Social and Health Care services.

Director Jonas Arnby plays on the genre to intensify the disconnection between anger and violence and reveal how easily things can escalate and turn into a violent relationship without meaning to.

The spot's closing tagline accurately warns 'Do something before violence gets out of hand', urging viewers to be spot the signs early on before it's too late.

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