New York Lottery: Small Town
How would you spend $1,000 a day for life? For one lucky winner, it's all about indulging a childhood hobby.
Credits
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- Production Company Biscuit Filmworks
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Credits
powered by
- Production Company Biscuit Filmworks
- Visual Effects MPC New York
- Editing Company Work Editorial, New York
- Music Future Perfect
- Editor Neil Smith
- Copywriter Andy Sciamanna
- Executive Creative Director
- Executive Creative Director Mat Bisher
- Executive Producer Jeff McDougall
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Managing Director Camila De Biaggi
- Director Noam Murro
- Producer Charlotte Woodhead
- Creative Director Dominick Baccollo
- Creative Director Jason Ashlock
- VFX Supervisor Alvin Cruz
- Composer Victor Magro
- Chief Production Officer Nathy Aviram
- Chief Production Officer
Credits
powered by
- Production Company Biscuit Filmworks
- Visual Effects MPC New York
- Editing Company Work Editorial, New York
- Music Future Perfect
- Editor Neil Smith
- Copywriter Andy Sciamanna
- Executive Creative Director
- Executive Creative Director Mat Bisher
- Executive Producer Jeff McDougall
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Managing Director Camila De Biaggi
- Director Noam Murro
- Producer Charlotte Woodhead
- Creative Director Dominick Baccollo
- Creative Director Jason Ashlock
- VFX Supervisor Alvin Cruz
- Composer Victor Magro
- Chief Production Officer Nathy Aviram
- Chief Production Officer
Biscuit Filmworks founder Noam Murro has directed this intriguing spot for the New York Lottery, which uses paintakingly crafted, real miniature props to demonstrate how a win brings you time as well as money.
Created by McCann New York to promote the Cash4Life game, where the top prize is $1000 a week for life, the spot opens on the empty streets, flickering neon signs and vintage cars of a seemingly deserted city, before panning out to reveal that it's actually part of a miniature model train-set - a childhood hobby which the lucky winner can spend more of his time indulging.
Connections
powered by
- Agency McCann New York
- Editing Company Work Editorial, New York
- Music Future Perfect
- Production Biscuit Filmworks
- Visual Effects MPC New York
- Art Director Johan Leandersson
- Chief Creative Officer Tom Murphy
- Chief Creative Officer Sean Bryan
- Copywriter Andy Sciamanna
- Creative Director Jason Ashlock
- Director Noam Murro
- Editor Neil Smith
- Executive Creative Director Mat Bisher
- Executive Creative Director Dan Donovan
- Executive Producer Jeff McDougall
- Managing Director Camila De Biaggi
- Producer Charlotte Woodhead
- Chief Production Officer Nathy Aviram
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