GSDM's CCO Sells Avocados & Savours Chips During Super Bowl 2018

What was the brief with which Avocados From Mexico approached you?

Creative strategies often get lost in the Super Bowl. Consumers are sometimes left forgetting what the brand or message was. For Avocados From Mexico, it’s important for us as creative partners to make sure the product is always centric and the brand is always the hero. Similar to year’s past, our formula this year was to leave consumers laughing while delivering a message that Avocados From Mexico taste great on everything. That, and sell avocados.

Avocados From Mexico 2018; #GuacWorld

What was your inspiration behind the spot?

The spot offers cultural insight that pokes fun at today’s society.

Why did you opt for humour again in this year’s ad?

Avocados from Mexico is seen as a fun brand, and comedy fits its tone perfectly. Personally, when it comes to the big game, I just want to drink beer, have my guacamole and hangout with my friends. I like to leave the rest of the world on the outside – just like in the spot – and if I cry, I want it to be over Budweiser and a puppy.

Personally, when it comes to the big game, I just want to drink beer, have my guacamole and hangout with my friends.

And why did you decide Chris Elliott was the right celebrity spokesperson for the person?

We always get these fun, random characters to help fit the comedic tone of the spot. Last year, we tapped comedian Jon Lovitz (below). This year, we chose to feature comedian Chris Elliot.

Avocados From Mexico 2017: Secret

Do you really believe the world is doomed if we don’t have tortilla chips?

Similar to in the spot, I think we can survive in a chip-less world. But, why live in a world without avocados when they taste good on everything? I do love chips though...