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PETA: Redemption
PETA's 2018 ad won't appear during the Big Game because, state the animal rights organisation, they were priced out of the market. Instead, the James Cromwell-starring spot has gone online.
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Not strictly a Super Bowl spot, this, as it won't play out during the game but PETA's James Cromwell-starring ad has been released online. The spot was reportedly submitted to be aired during the Super Bowl but PETA released a statement saying; “The group is releasing Redemption online after NBC demanded that it pay $10.4 million for a 30-second slot before the network would consider the ad, even though multiple reports state that comparable spots cost an average of $5 million.”
