France Télévisions: Silent Olympic Games

Are you excited about the Winter Olympic Games, held this year in South Korea? France is.

A new ad for France Télévisions from Publicis shows just how excited the nation is by the upcoming event; despite the fact that the channel will be screening it in real-time - which means from 1am local time.

You might think that this would deter people from watching it, but director Wilfrid Brimo doesn't seem to think so. Instead he's more concerned that people will be noisy throughout the night cheering France on... but he's found a way to ease worried minds.