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ICRC: Separated

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  • Production Company HLA



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adam&eveDDB have unveiled a hard-hitting new film for the Internal Committee of the Red Cross (ICRC) which depicts every parent's worst nightmare: losing their child. 

The online film, directed by HLA's Simon Ratigan, uses CCTV footage of distressed parents and grandparents desperately searching for children that they’ve lost and asks viewers to imagine that feeling lasting for years as opposed to just a few minutes. It finishes by showing real moments of families torn apart for years being reunited thanks to the work of the ICRC.

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