McDonald's: Carrot Stick

McDonald's has just released their Christmas cmpaign for 2017 and it stars a little girl cautiously protecting a carrot "for the reindeer". The spot, created by Leo Burnett London and director by James Rouse through Outsider, follows the girl and her father as she carefully carries the carrot home, before realising Father Christmas has more than one reindeer. Her dad then supports her in her quest to find enough carrots for the animals in time for their arrival. 

Alongside the TV spot, the story is told online with McDonald’s partnering with Snapchat to create a first-of-its-kind hub where customers can unlock a Reindeer Face Lens, a festive filter and an exclusive ‘Carrot Run’ game - built by MPC Creative. This hub can be unlocked by scanning Snapcodes on millions of items of Christmas packaging or by swiping up on special McDonald’s Snap Ads that will be available to the 10m+ daily Snapchatters in the UK.