Jason Zada takes a FANCY to new production company

Filmmaker and creative talent Jason Zada has joined FANCY Content for commercial representation in the US.

An award-winning filmmaker whose debut feature, The Forest was released last year, Zada has earned multiple awards over the course of his directing career, including Cannes Lions, a D&AD Pencil, an Emmy and numerous Clios and One Show Pencils. His work for clients such as Intel, Samsung, Benjamin Moore, Facebook and many others has frequently been covered by creative, marketing and media publications, and his advertising work has been honored by SXSW, the Art Directors Club, Communication Arts and AICP Next. 

“Robert [Wherry, FANCY founder and EP] and his team represent exactly what I was looking for in a production company, which is a boutique roster of high-quality storytellers,” said Zada. 

Zada’s work, whether in VR, viral media or more traditional ad formats, shares a consistent quality of viewer engagement. Most recently, he directed a New York Lottery spot for McCann, “Get Your Quarters Back,” that brought back the visceral joys of playing Pac Man. A trailer for his newest VR project, “The Extraordinary Honey Bee,” debuted at Sundance this year. With backing from Häagen Dazs and Google, the film “shrinks” viewers down to the size of a honey bee so they can experience what it’s like to be the endangered insect.

“In addition to being a master storyteller, Jason’s work has been the benchmark for agencies, brands and filmmakers who are trying to decode what it is that makes a piece truly go viral,” says Wherry. “To have him join us is an honor, and our entire director corps joins me in welcoming him to the fold.”

Since embarking on a full-time directing career in 2008, Zada has collaborated with a who’s who of top creative agencies, including Wieden+Kennedy, CP+B, Sid Lee, Leo Burnett, and RPA, among others, working for such brands as Volkswagen, Verizon, HP, McDonalds, Toyota, and Target.