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Tile: Lost Panda

It turns out tracking tech has a heart after all in this tear-jerking spot out of Deutsch.

by shots on 12^th October 2017

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Tile: Lost Panda

Credits

Agency Deutsch Inc./United States of America
Production Company SMUGGLER

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Credits

Agency Deutsch Inc./United States of America
Production Company SMUGGLER
Director Mark Molloy

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We're still some way off Christmas, but Deutsch New York has already unleashed a John Lewis-tinged tear-jerker of Yuletide proportions with its first campaign for Tile.

Directed by Mark Molloy through Smuggler, the unashamedly sentimental spot sees a toy panda bear trying to make his way back home to his rightful owner - with a little help from the brand's Bluetooth tracking device.

The TV spot forms part of a fully integrated campaign of posters, radio, social, digital, print, plus a children’s book which will debut in December. Tissues at the ready...

Connections

Agency Deutsch Inc.
Production Smuggler
Director Mark Molloy

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