Share

Nike – Nike: Down But Not Out

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Before Hong Kong's first professional boxer, Rex Tso, made new headlines this weekend after his 22nd win, the undefeated fighter appeared in a new Nike spot.

Created by W+K Shanghai and directed by award-winning international film director Michael Mann through RSA, the 90-second film, reveals the thoughts of Rex at the most critical moment in a fight. The message is clear and simple, no matter win or lose, giving up is not an option. 

Connections
powered by Source

Unlock this information and more with a Source membership.

Share