FIFA 18: El Tornado
Cristiano Ronaldo stars in this epic new FIFA 18 spot which sees the creation of a brand new move, the Tornado!
Credits
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- Production Company SMUGGLER
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Credits
powered by
- Production Company SMUGGLER
- Sound Design Factory
- Post Production The Mill London
- Editing Company Trim Editing
- Editor Paul Hardcastle
- Editor Dave Davis
- Director of Photography Mattias Rudh
- Director of Photography Erik Sohlstrom
- Director of Photography Simon Chaudoir
- Agency Producer Sian Parker
- Agency Producer Christopher Battye
- Executive Producer Fergus Brown
- Chief Creative Officer Richard Brim
- Chief Creative Officer Ben Priest
- Creative Rasmus Smith-Bech
- Creative Jonas Roth
- Director Adam Berg
- Producer Emma Butterworth
- Creative Director Paul Knott
- Creative Director Tim Vance
- Colourist Dave Ludlam
Credits
powered by
- Production Company SMUGGLER
- Sound Design Factory
- Post Production The Mill London
- Editing Company Trim Editing
- Editor Paul Hardcastle
- Editor Dave Davis
- Director of Photography Mattias Rudh
- Director of Photography Erik Sohlstrom
- Director of Photography Simon Chaudoir
- Agency Producer Sian Parker
- Agency Producer Christopher Battye
- Executive Producer Fergus Brown
- Chief Creative Officer Richard Brim
- Chief Creative Officer Ben Priest
- Creative Rasmus Smith-Bech
- Creative Jonas Roth
- Director Adam Berg
- Producer Emma Butterworth
- Creative Director Paul Knott
- Creative Director Tim Vance
- Colourist Dave Ludlam
A new campign from adam&eveDDB, directed by Smuggler's Adam Berg, has been released to mark the launch of FIFA 18. In this new spot, the agency and EA SPORTS have developed a new and innovative skill move that is unique to the game. El Tornado, starring Cristiano Ronaldo, sees the star Real Madrid player produce a move that is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.
From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch.
“EA SPORTS FIFA is an iconic gaming and entertainment franchise," says Mat Goff, CEO of adam&eveDDB. "The chance to build a new skill into a game so embedded in culture is a rare opportunity. It’s been fantastic working with EA, the best footballing talent on the planet and the FIFA gaming community and we can’t wait to see El Tornado take the world by storm.”
The campaign is launching with a longform online film supported by 90s, 30s, 15s, social story formats, and TV globally.
Connections
powered by
- Agency adam&eveDDB
- Editing Company Trim Editing
- Post Production The Mill London
- Production Smuggler
- Sound Design Factory
- Chief Creative Officer Ben Priest
- Chief Creative Officer Richard Brim
- Creative Director Paul Knott
- Creative Director Tim Vance
- Director Adam Berg
- Director of Photography Mattias Rudh
- Director of Photography Simon Chaudoir
- Director of Photography Erik Sohlstrom
- Editor Paul Hardcastle
- Executive Producer Fergus Brown
- Producer Emma Butterworth
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