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Audi – Audi: Clowns

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Audi has released a new campaign that enlists the stars of the circus but to convey a serious message. Created by BBH London, the multi-million pound campaign illustrates the benefits of Audi intelligent technologies.

Clowns, directed by the award-winning Ringan Ledwidge through Rattling Stick London, features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads. A range of Audi models calmly saves the day with their hi-tech safety capabilities, proving that Audi's are clown-proof.  

The film is soundtracked by a reinterpretation of the classic Stephen Sondheim showtune Send in the Clowns, arranged by record producer David Kosten (aka Faultline), and featuring the singersongwriter Lisa Hannigan. A logo will encourage viewers to Shazam the song, which continues the theme of Audi re-purposing re-recording iconic songs with up and coming artists for its campaigns.

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