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Subway – Subway: Stop-Motion Idents

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McCann bring sandwiches and sports together in a stop-motion series from Subway sponsoring the NFL.

In a series of four 15-second spots, directed by Picturesmith, the sub brand celebrate their sponsorship of the NFL London Games, which brings American football's boggest teams to Wembley and Twickenham. They do this with stop-motion films that bring together subs and football paraphernalia like balls and team logos. 

The ads, which may take some inspiration from PES' acclaimed short film Submarine Sandwich, are united by their vibrant colours and what a McCann spokesperson calls a "catchy, foot-tapping tune".

 

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