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Strava: Athletes Unfiltered

Sportsmen take us inside their heads to reveal how they coerce themselves into doing exercise in Archer's Mark ad.

by shots on 24^th August 2017

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Strava – Strava: Athletes Unfiltered

Credits

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Credits

Editor Ben Canny
Director of Photography Xavier Amoros
Director Mike Steve
Producer Paul Upton

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Various sportsmen take us inside their heads to reveal how they coerce themselves into doing exercise.

Conceived by Archer's Mark and brought to life by directors Mike & Steve, the spot features athletes across different disciplines demonstrate the different ways they use the running and cycling app Strava to track their progress. It might even motivate you to get your trainers on.

Connections

Production Archer’s Mark
Director Mike & Steve
Producer Paul Upton

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