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McDonald's: Love Affair
McDonald and Leo Burnett take aim at pretentious perfume ads with this amusing new spot by Guy Manwaring.
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Credits
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- Agency Leo Burnett London
- Production Company Sonny
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Credits
powered by
- Agency Leo Burnett London
- Production Company Sonny
- Editing Company Work Editorial
- Visual Effects MPC London
- Editor Mark Edinoff
- Art Director Peter Heyes
- Art Director Jon Fox
- Copywriter Peter Heyes
- Copywriter Rik Brown
- Chief Creative Officer Chaka Sobhani
- Director Guy Manwaring
- Producer Amy Appleton
- Creative Director Peter Heyes
- Post Producer Louise Unwin
- VFX Supervisor Alex Gabucci
- Colourist George K
Show full credits
Credits powered by
Credits
powered by
- Agency Leo Burnett London
- Production Company Sonny
- Editing Company Work Editorial
- Visual Effects MPC London
- Editor Mark Edinoff
- Art Director Peter Heyes
- Art Director Jon Fox
- Copywriter Peter Heyes
- Copywriter Rik Brown
- Chief Creative Officer Chaka Sobhani
- Director Guy Manwaring
- Producer Amy Appleton
- Creative Director Peter Heyes
- Post Producer Louise Unwin
- VFX Supervisor Alex Gabucci
- Colourist George K
Following on from their mocking of modern hipster coffee culture in Madness, McDonalds has set their sights on over-the-top perfume ads.
Created by Leo Burnett London to promote the fast food giant's new signature range, the spot expertly mocks the generic nature of perfume spots, complete with beautiful people, exotic locations and faux-philosophical musings.
The spot was shot by Guy Manwaring through Sonny.
For those tired of the same old tropes being used in advertising, check out the shots Awards promo film here.
Connections
powered by
- Agency Leo Burnett London
- Editing Company Work Editorial
- Production Sonny
- Visual Effects MPC London
- Art Director Peter Heyes
- Art Director Jon Fox
- Chief Creative Officer Chaka Sobhani
- Colourist George K
- Copywriter Peter Heyes
- Copywriter Rik Brown
- Creative Director Peter Heyes
- Director Guy Manwaring
- Editor Mark Edinoff
- Post Producer Louise Unwin
- Producer Amy Appleton
Unlock this information and more with a Source membership.
