IKEA: Enough
Teenagers push their mother to the end of her tether in this new spot by Akestam Holst via Bacon.
Credits
powered by- Agency Akestam Holst/Sweden
- Production Company Bacon
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Credits
powered by- Agency Akestam Holst/Sweden
- Production Company Bacon
- Post Production Bacon X
- Editor Nicolaj Monberg
- Director of Photography Marcel Zyskind
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Agency Producer Leila Widgren
- Director Martin Werner
- Producer Petra Johansson
- Creative Director Magnus Jakobsson
- Colourist Hannibal Lang
- Sound Designer Adrian Aurelius
Credits
powered by- Agency Akestam Holst/Sweden
- Production Company Bacon
- Post Production Bacon X
- Editor Nicolaj Monberg
- Director of Photography Marcel Zyskind
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Agency Producer Leila Widgren
- Director Martin Werner
- Producer Petra Johansson
- Creative Director Magnus Jakobsson
- Colourist Hannibal Lang
- Sound Designer Adrian Aurelius
A hard-working mother finally has enough in this new commercial for home furnishing giant, IKEA.
Created by Akestam Holst, the new spot sees a mother return home after a busy day at work to be met with hoards of plugged-in teenagers, more interested in their devices than their mother, and a house strewn with clothes, food and all manner of other detritus.
Directed by Martin Werner through Bacon, the latest film continues the brand's Where Life Happens campaign.
Connections
powered by- Agency Akestam Holst
- Post Production Bacon X
- Production Bacon Stockholm
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Creative Director Magnus Jakobsson
- Director Martin Werner
- Director of Photography Marcel Zyskind
- Producer Petra Johansson
- Sound Designer Adrian Aurelius
Unlock this information and more with a Source membership.