Work

IKEA: Relax into Greatness

Mother London let the lion sleep (and read, and sit) tonight on a selection of IKEA furnishings.

by shots on 14^th July 2017

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Mother London let the lion sleep (and read, and sit) tonight on a selection of IKEA furnishings.

Directed by US of Academy Films, Relax into Greatness sees Mother take the fact that male lions spend up to 18 hours a day asleep and play on it, putting a lion into an immaculately IKEA-furnished living room as he dosses the day away, more interested in lying on a pile of GULDPALM (it's a type of IKEA pillow) than chasing a gazelle.

Combine the fun of the concept with some awesome CGI and a sweet ending and you've got a shots Hotspot.

Click to see another of our favourite IKEA ads.

Connections

Agency Mother
Editing Company Work Editorial
Post Production MPC London
Production Academy Films
Sound Design 750mph
Director Us
Director of Photography Patrick Duroux
Editor Bill Smedley
Executive Producer Lizie Gower
Producer Lucy Gossage

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