Cannes Radar: Fred Raillard & Farid Mokart

Meet Graham: an unmissable campaign this year which had already made great score at D&AD.

Channel 4, We’re The Superhumans: a powerful film about disability, or Sick Kids vs Undeniable.

Tencent WeChat, the #1 mobile app in China that we use at FRED & FARID since the opening of the Shanghai office in 2012: the simplicity and the modernity in its UX made it become an evidence at the agency. Everything is done to give more time to time. An essential asset in our independent creative boutique network model.

Of course Twitter, the easiest way to follow the news through the hashtag #CannesLions2017. But we mostly post on WeChat Moments or Instagram.

We only need our mobile. Like said before with WeChat we can fastly collaborate within all the network between New York, Shanghai and Paris. It’s like having a sixth finger.

Creative Data. “Meet Graham” highlighted this year with the Meet Graham Campaign.

At home. Our homes are filled with energies that emanate from where we come from. We have moved house several times but much like a tortoise who carries its shell everywhere, our soul/spirit follows wherever we go.

With the digital era, brands must now apply a clear and transparent way to communicate. Relationship to brands has normalized, there is a true conversation or a slight submission of the brand to the consumers. The way to communicate in the industry is more real.

Advertising agencies should start thinking/acting like a startup to be able to bring more product ideas ready to go.  

We had the honor to work with the advertising legend Sir John Hegarty. We owe especially to him the inspiration "Make it bigger than what it is".

We want to believe that creativity is moving forward each year and that it has been more than ever put at the service of the business. We would like to be amazed by genuine campaigns that have made brands grow in response to marketing challenges.

We launched the first Netflix campaign when we were at Goodby Silverstein & Partners. We were offered to take some shares of the startup… and we refused.