Toyota Shorts: Story No 1; 3

Toyota – Toyota Shorts: Story No 1; 3

Credits

Agency Saatchi & Saatchi Los Angeles/United States of America
Production Company Iconoclast US

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Credits

Agency Saatchi & Saatchi Los Angeles/United States of America
Production Company Iconoclast US
Grade Company 3 New York
Post Production Gravity Films
Sound Design Soundhouse
Editor Gal Muggia
Director of Photography Michael Ragen
Art Director Alice Blastorah

Copywriter Shiran Teitelbaum
Executive Creative Director
Executive Producer Rodrigo Vargas
Executive Producer Jean Mougin
Chief Creative Officer Jason Schragger
Managing Director Charles-Marie Anthonioz
Director Vania Heymann
Director Daniel Barak

Producer Natan Schottenfels
Creative Director Daniel Barak
VFX Supervisor Itay Schiff
Colourist Sofie Borup
Sound Designer Assa Raviv

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It's not easy to redefine a brand famed for its tagline.

Since adopting Let's Go Places in 2004, Toyota has enjoyed great success displaying the car's features.

But Saatchi & Saatchi LA has revamped the slogan and released a couple of spots from Vania Heymann and Daniel Barak to suggest spontaneity and adventure for all Toyota riders.

Although the shorts don't follow a specifically-linear narrative, they're weird and wacky starring musical quadruplets and a racing grandma... What's not to love!