Kinsale Sharks Launch Creative Bravery Award

This award, named the Creative Bravery Award, will be given to work that "seeks to solve a business problem through an unlikely but powerful idea that touches the audience and accelerates the business."

The above quote comes from Saatchi & Saatchi WW CEO Robert Senior, who will be chairing the inaugural jury for the new award, awarded in association with Creative Social. Joining Senior on the jury will be Havas ECD L.A. Roynane, Red Dog's Mary Doherty and Juliette Larthe of Prettybird.

They will be judging work that, according to a Kinsale spokesperson, "has the courage and tenacity to push boundaries regardless of the risks and potential consequences. This is work that only the bravest clients will support and which will have represented a huge leap of faith."