BBC Earth: Being Human
Enter the uncanny valley with this trailer for the BBC by Flare BBDO starring Sophia, an advanced AI.
Credits
powered by- Post Production EG+/Time Based Arts
- Sound Design EG+/Time Based Arts
- Agency Producer Rich Grisman
- Creative Liam Donnelly
- Creative Bill Dunn
- Director Chris Thomas
- Creative Director Tim Riley
- Director's Agent
Credits
powered by- Post Production EG+/Time Based Arts
- Sound Design EG+/Time Based Arts
- Agency Producer Rich Grisman
- Creative Liam Donnelly
- Creative Bill Dunn
- Director Chris Thomas
- Creative Director Tim Riley
- Director's Agent
Enter the uncanny valley with this trailer for the BBC by Flare BBDO starring Sophia, an advanced AI.
'I mean, that robot is a pretty good piece of CGI' you're thinking to yourself. Wrong. That's a real AI robot, created by Hanson Robotics in Hong Kong. The ad, for the BBC Earth's upcoming Being Human series (no, not that one with the werewolf, a ghost and a vampire sharing a flat), directed by Flare BBDO's Chris Thomas, begins with a view of the back of Sophia's head, with the various components of her brain whirring.
The camera pans around as she talks about her artificial life, mentioning how she watched C-beams glitter in the dark near the Tannhäuser Gate is unable to feel emotions despite being able to replicate them.
Connections
powered by- Agency Flare BBDO
- Post Production EG+/Time Based Arts
- Production Flare BBDO
- Sound Design EG+/Time Based Arts
- Creative Director Tim Riley
- Director Chris Thomas
- Director's Agent OB Management
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