Best Fiends: Boot Camp

Seriously, the company behind mobile gaming app Best Fiends, has just released a new animated short film promoting their brand. Created by Golden Globe-nominated creative studio Reel FX, the short features an all-star voice cast including Kate Walsh, Mark Hamill and Pamela Adlon and follows the misadventures of the protagonist slugs, Hank and Roger.

Seriously is aiming to build its brand with a mobile first strategy, with content directly connected to the audience. “Given the audience shift from incumbent media platforms like television and movie theatres," says Seriously's CEO and co-founder, Andrew Stalbow, "we’re focused on building a world on your mobile, with the characters, stories and music you would expect from a Hollywood animated franchise.”