RNLI: Respect the Water

RNLI – RNLI: Respect the Water

Credits

Production Company Nice Shirt Films

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Credits

Production Company Nice Shirt Films
Editing Company Trim Editing
Sound Design Jungle
Post Production Raised By Wolves
Editor Ross Hallard
Director of Photography Patrick Duroux
Art Director Matt Allen
Copywriter Nigel Roberts

Agency Producer Sushi Tester
Photographer Todd Anthony
Visual FX Jon Hollis
Director Olly Goodrum
Producer Luke Goodrum
Creative Director Tim Robertson
Colourist Vic Parker
Composer Tom Player

Sound Designer Jim Griffin

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krow show us how to survive in cold water in a pulse-raising spot for the Royal National Lifeboat Institution.

What do you do if you fall into cold water? As this ad, directed by Olly Goodrum of Nice Shirt, says, fight your instincts. Your brain may be telling you to swim with all your might, but the best thing to do is to float, waiting for the cold water shock to wear off so you can start regulating your breathing.

This important message is conveyed by a slightly panic-inducing ad seeing dozens of people drowning, only for them to begin to float in a final scene that looks like an aquatic version of the final scenes of Radiohead's Just video or the entirety of Kylie Minogue's Slow spot: