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VIA Rail: Why Don't You Take The Train?

Apparently the train's the place to be for catching a couple of zzz's on your commute to work, says Cossette.

by shots on 22^nd May 2017

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VIA – VIA Rail: Why Don't You Take The Train?

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Agency Cossette Toronto

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Agency Cossette Toronto

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Cosette is behind this series of ads, aimed at getting commuters to question their travelling habits and encourage them to take the train instead of driving to work.

With 14 spots in the series, there's no shortage of messages relayed to travellers - tempting them with ideas of sleeping on the train; sneaking out from work early to skip the traffic; and reminding drivers of how painful navigating detour signs can be.

View the full ads on VIA's YouTube channel here.

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Agency Cossette Toronto

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