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Heinz Baked Beanz – Heinz Baked Beanz: Warm Down; Blender

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To promote the health benefits of Heinz Baked Beanz the brand called on BBH to create this new campaign.

Directed by James Rouse through Outsider, the campaign takes aim at the smugness of modern health culture to position the baked beans as a tastier alternative to protein shakes and other health supplements.

 

 

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