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Volkswagen – Volkswagen: America

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The best way to sell a car? Present it in a series of effortless spots in which the journey is central to the story.

Deutsch succeeds at doing just that in its latest offering for Volkswagen.

The spot helmed by Benito Montorio, sees a family bundle into the new 2018 Atlas seven-seater SUV to go on a trip of a lifetime and honour grandad's final wishes.

 

Watch the other spots in the series:

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