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Paulig – Paulig: World's Smallest Cup of Coffee

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Friends Electric director Lucas Zanotto makes a cup of coffee out of one coffee bean in an adorable little (and we mean that literally) spot for Finnish brand Paulig.

Taking a fun spin on those short, disembodied hand-created recipe videos that are currently all over your Facebook, World's Smallest Cup of Coffee sees a barista grinding the bean, putting it in a tiny coffee filter, boiling a few drips of water over a tea light, then pouring it over the grounds to create a classic miniscule filter coffee.

Click here to see another classic coffee ad.

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