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Selfridges – Selfridges: Buying Better

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Director Jack Weatherley has completed his first work since signing with Fresh Films with this brand film for Selfridges.

Created by Weatherley and the in-house creative team at Selfridges, the spot reinforces the UK department store's 'Buying Better Inspiring Change’ commitment to sustainability through the use of a melting ice sculpture.

The store was awarded World's Best Sustainability Campaign by a Department Store at the Global Department Store Summit 2016.

 

 

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