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What better way to demonstrate the new Samsung Galaxy S8 and S8+ than to show off its photo-taking capabilities and integrate it unexpectedly in public places?

Taylor Herring is behind this stunning OOH campaign in which a giant 7x3-metre Samsung phone blends into iconic British backgrounds, as voted by Brits.

The phone will tour the UK, stopping at St Ives, Stonehenge, Bournemouth and London to prove the quality of photos that can be taken on the handset.

So if you’re headed to any of these locations throughout April and May, keep an eye out for the installation – it would make for some great photo album pics.

The new S8 model boasts a cleaner userface without buttons and a new Infinite Display, and is due to launch in the UK on April 28. For more details about the phone or to pre-order a handset, click here.

  

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