Droga5 Lets Sausage Makers Continue Making Ads

Droga5 has released its latest Johnsonville campaign and it doesn’t disappoint.

Continuing the Made The Johnsonville Way campaign which launched last year, the sequel spots helmed by Adam & Dave see Johnsonville’s employees imagine what the brand’s advertising output could look like if they were given complete creative control over the sausage syndicate. Which they seem to already be taking a creative lead on.

In the first, Cole – who has worked at Johnsonville for nine years – thinks that a game show approach would work best. His ideal TVC would take contestants back to a 1970s TV show titled Guess The Price of That Food, in which you-guessed-it, contestants can guess how much their favourite food costs. And of course, the mighty fine Johnsonville sausage is up for review.

The second, Ruben & The Receders sees Todd, who’s worked at Johnsonville for almost 22 years, team up with his band to introduce the new Flame Grilled Chicken flavour at a rock concert in Toronto. The receding bandmates coined their name because of their baldness and were given long-flowing hair for the special performance.

As global creative director Scott Bell says, “It’s no surprise the best people for coming up with sausage (and chicken) commercials are the people who actually make those products.”

And one thing’s for sure, employee-led advertising is much more fun and creative than the droll of user generated content.