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Fédération Française de Cardiologie: Let Them Fall

Henry Mason helms this new campaign for Fédération Française de Cardiologie via Les Gaulois & Quad Productions.

by shots on 30^th March 2017

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Fédération Française de Cardiologie – F?d?ration Fran?aise de Cardiologie: Let Them Fall

Credits

Agency HUMANSEVEN/France
Production Company Quad Productions / Quad Group

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Credits

Agency HUMANSEVEN/France
Production Company Quad Productions / Quad Group
Director of Photography Benjamin Roux
Art Director Jordan Molina
Copywriter Frederick Lutge
Copywriter Ludovic Miege
Agency Producer Sarah Bouadjera
Executive Creative Director Xavier Beauregard

Director Henry Mason
Producer Karen Barel

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French agency Les Gaulois and the Federation of French Cardiology have joined forces for this campaign promoting the benefits of exercise for kids.

Produced by Quad Productions and helmed by Henry Mason the campaign is a response to research showing that five-to-17-year olds in France are becoming less active, and reducing up to 25 per cent of their cardiovascular capacity.

As little as 60 minutes exercise a day can dramatically reduce the risk of developing heart disease, even if that does mean a few grazed knees.

Connections

Agency HUMANSEVEN
Production Quad Productions / Quad Group
Art Director Jordan Molina
Copywriter Ludovic Miege
Director Henry Mason
Executive Creative Director Xavier Beauregard
Producer Karen Barel

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