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HSBC Rugby Sevens – HSBC Rugby Sevens: The Journey

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A rugby ball takes over the role of Hobo in this entertaining new spot for The HSBC Rugby 7 Sevens Series with VFX courtesy of Soho-based studio, Unit.

Inspired by classic Canadian/American TV show and feature film, The Littlest Hobo, the spot follows one of the HSBC rugby balls as it travels to every nation involved in the HSBC Rugby Sevens tournament. 

Created by Saatchi & Saatchi and directed by Jim Gilchrist through Outsider, the spot is set to country classic On the Road Again, originally performed by Willie Nelson (ironically the least likely person ever to be seen playing rugby).

 

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