Advertising Week Europe: Top Takeaways

Day Three and you're probably flagging, but if you've been catching our coverage of Advertising Week Europe either via the site - click here for day one and day two - or social media, then you'll be glad to hear that we've also caught up with some of the panellists to find out what they’ve been up to after they've wrapped up their sessions. And it's not the bar...

Stay tuned on Instagram and Twitter for more from the festival.

Grad Conn, CMO & GM at Microsoft US:

“This was my first time at Advertising Week Europe and what struck me was the role that technology now plays in the marketing conversation. Marketers are now leaning into next generation technologies as a way to meet customers on their own terms. Having visibility into every customer touchpoint is foundational, but having the ability to drive real-time collaboration to inform interactions based on the entire customer relationship is transformative. The ability to deliver a unified customer experience will mark the brands that rise.”

Jason Harris, CEO/President at Mekanism:

“Advertising Week Europe is great for any marketing professional to receive valuable insight relevant to their day-to-day. You're around some of the best in the business and have unlimited possibilities to up your game. On the agency side, don’t hesitate to venture outside of the agency track and sit in on sessions that may not appear relevant or beneficial on paper. Hearing from other creative voices, regardless of trade or field, can fuel new ways of working. Mekanism has attended Advertising Week for years now, and every time we go, whether in New York or Europe, we always learn something new and leave with a fresh take on the industry—and where it’s heading.”

Simon Morris, Senior Director at Adobe:

"For me, the key takeaway from Ad Week Europe would be how much the roles of marketers and CMOs have changed, and how much they continue to do so! We’re no longer brand architects, we’re an integral part of driving revenue, too. It’s essential that marketers grasp the technologies that are emerging. With digital transformation bringing constant change to the role, marketing AI, driving intelligent cloud and championing customer experience will become integral."