Kalenji: The First Meter

Rosapark film a runner in reverse slow motion to show how The First Meter is the hardest part of the run for sports brand Kalenji's new trainers release.

As directed by Ben Strebel of Sovage, the video shows that the hardest part of any run is not the run itself, but the motivation to get off the sofa and to put your trainers on.

Although shots has vicious memories of having to run laps at school that prove that the hardest part of running actually is the running itself, the ad makes its argument pretty convincing through some beautiful reverse cinematography. Shot by DoP Benjamin Todd, the ad delights in cimematic city scenes and slow-motion falling leaves and water droplets.