Shazam Launches Shazam AR

Following news that Shazam made everything Shazam-able last year, the music recognition app has now turned to AR and launched an augmented reality platform together with AR app, Zappar.

The platform will literally allow its brand partners, artists and users to bring anything to life, including products, adverts and events.

By scanning the Shazam code, 3D animations, product visualisations, mini-games and 360 videos will be activated.

“One of the things missing from augmented reality for advertisers has been a frictionless way to deliver these experiences at scale,” says the brand’s chief revenue officer, Greg Glenday. “Because Shazam has such a massive install base, and consumers are already accustomed to using the app for discovery—we have now solved that problem. The possibilities for a brand to bring their products to life or make their advertising more engaging are quite literally only limited by the imagination.”

The initiative has already attracted premium spirits company, Beam Suntory, Inc., as one of its launch partners. The brand will encourage its users to Shazam its Sauza® or Hornitos® tequila, ahead of Mexico’s Cinco de Mayo celebrations.

Shazam AR is available on all iOS and Android devices, or click here for more information.