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Audi Q2 – Audi Q2: #Untaggable - Thando Hopa

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Audi and Ogilvy South Africa continue their #Untaggable series with a spot built around the unconventional beauty of  albino model-actress-lawyer-activist Thando Hopa.

Directed by Sam Coleman of Giant Films, the film celebrates the person and look of Hopa through a number of eye-popping visuals that see her emerge from clouds and disguised among a group of mannequins.

Across these visuals, titles appear talking of Hopa's various roles, culminating in the phrase 'What if we don't fit the #boxes?/What if we don't want to', before the brand's latest car, the Q2, is unveiled.

Recently, Smirnoff also used an albino model to challenge stereotypes in their latest We're Open spot, which you can see here >>

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