Barton F Graf Creates 32-foot Tattoo Installation
To launch whiskey brand Bulleit’s debut video series, the agency has collaborated with local tattoo artists.
Tattoos were previously associated with subcultures, traditionally denigrated to sailors, prisoners and Hell’s Angels' motorcyclists. And aside from tattoos, these groups were also known to enjoy a drink and would be known as avid Whiskey drinkers.
Which is perhaps why Barton F Graf thought that something tattoo-related would be the perfect inspiraton for a campaign for American whiskey brand, Bulleit.
Since tattoos have entered popular culture and become increasingly accepted by the mainstream, the agency decided to develop an ink-inspired campaign to promote the brand and launch its The Bulleit Frontier Works video series.
Bulleit teamed up with 24 local tattoo artists to create the first ever 32-foot tattoo, which is currently installed on the corner of Sunset and Hyperion in LA.
Each artist donated a prized piece of their artwork which was fitted into a segment of the overall installation. The mural aims to celebrate the surrounding multicultural community of LA and share the distinctive style and artwork of each artist.
The above is only a teaser of the installation process as a full video will be released on the brand's YouTube channel soon. So, keep your eyes peeled! Or follow #FrontierWorks for more info while you wait.
Connections
powered by- Agency Barton F. Graf 9000
- Production Barton F Productions 9000
- Production Milk Agency
- Art Director Michael Hagos
- Chief Creative Officer Gerry Graf
- Creative Director Nick Kaplan
- Founder Gerry Graf
- Head of Production Josh Morse
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