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STAR Plus: Nayi Soch
Indian actor Aamir Khan is behind this effective campaign for STAR Plus which flies the flag for gender equality.
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It's widely known that gender equality in India still has a long way to go.
A new spot for STAR Plus featuring Indian actor Aamir Khan challenges gender stereotype as a proud father devotes his company's success to the practical business skills offered up to him from his daughters.
The TVC has been widely applauded online and is the second time that the brand has approached its avdetising this way - after the prequel Nayi Soch campaign (below) - which literally translates as New Thinking - saw Indian cricketers don their mother's names on their jersey.
