Hula Hoops Have Hands Full in New Campaign

Hula Hoops foil a bank robber in a new ad, which is launching the snack brand’s new £4.5 million marketing campaign.

When it Comes to the Crunch, a 30-spot directed by Jim Gilchrist at Outsider for BMB, shows a man trying a rob a small bank branch. When he threatens the cashier, she says ‘sorry love, I’ve got my hands full,’ before raising her hands to reveal she has a Hula Hoop on each finger – as every primary school kid knows, the only way to really eat Hula Hoops. She then hits the panic button, continuing to eat the potato rings as the police surround the bank.

The bank cashier and her hands full of Hula Hoops are central to the whole campaign, which is rolling out across social media and TV. Some social media videos are to show extra scenes from the story, with the cashier unable to let the police in, and the police unable to knock down the door, all because of people ‘having their hands full’. There were no scenes filmed of employees getting seminars on appropriate times and places to enjoy snack foods, but viewers can imagine them for themselves.

The final prong (or Hula Hoop-crowned finger) of the campaign will be a series of ads for skippable media like YouTube. In these meta spots, the cashier is unable to skip the ad because….you guessed it, more Hula Hoops on hands.