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Tide: Stain

Terry Bradshaw gets upstaged by a stain in Tide's Super Bowl offering.

by shots on 6^th February 2017

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Tide – Tide: Stain

Credits

Agency Saatchi & Saatchi New York/United States of America

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Credits

Agency Saatchi & Saatchi New York/United States of America
Executive Creative Director Paul Bichler
Director Traktor

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Saatchi & Saatchi New York is behind this slapstick spot for detergent brand tide, which stars NFL legend Terry Bradshaw getting upstaged by a big red sauce stain during a half-time show promo.

Helmed by Swedish directing collective Traktor, the commercial follows Bradshaw's attempts to clean his shirt while the hashtag #BradshawStain trends worldwide. It's down to US actor Jeffrey Tambor to the rescue with Tide's new detergent pods.

Connections

Agency Saatchi & Saatchi New York
Director Traktor
Executive Creative Director Paul Bichler

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