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Mercedes: Easy Driver
The Coen Brothers helm first Super Bowl ad; a mix of testosterone-fueled motorcyclists inspired by Easy Rider.
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Credits
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- Agency Merkley+Partners/United States of America
- Grade Company 3 New York
- Editing Company Final Cut New York
- Sound Design Heard City
- Visual Effects Blacksmith
- Editor Rick Russell
- Director of Photography Dan Hainey
- Agency Producer Alex Kobak
- Executive Producer Richard Goldstein
- Executive Producer Robin Benson
- Executive Producer Mark Rota
- Chief Creative Officer Andre Kemper
- Chief Creative Officer Andy Hirsch
- CEO Alex Gellert
- Head of Production Ari Schneiderman
- Director Ethan Coen
- Director Joel Coen
- Producer Ron Neter
- Creative Director Stephan Schaefer
- Creative Director Marcell Francke
- Post Producer Jen Sienkwicz
- Colourist Tom Poole
- Sound Designer Phil Loeb
- Other Dr. Tonio Kr?ger
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Credits powered by
Credits
powered by
- Agency Merkley+Partners/United States of America
- Grade Company 3 New York
- Editing Company Final Cut New York
- Sound Design Heard City
- Visual Effects Blacksmith
- Editor Rick Russell
- Director of Photography Dan Hainey
- Agency Producer Alex Kobak
- Executive Producer Richard Goldstein
- Executive Producer Robin Benson
- Executive Producer Mark Rota
- Chief Creative Officer Andre Kemper
- Chief Creative Officer Andy Hirsch
- CEO Alex Gellert
- Head of Production Ari Schneiderman
- Director Ethan Coen
- Director Joel Coen
- Producer Ron Neter
- Creative Director Stephan Schaefer
- Creative Director Marcell Francke
- Post Producer Jen Sienkwicz
- Colourist Tom Poole
- Sound Designer Phil Loeb
- Other Dr. Tonio Kr?ger
The Coen Brothers are behind this menacing spot for Mercdes-AMG, which marks the directors' first Super Bowl ad.
Inspired by the 1969 film Easy Rider and repurposing Steppenwolf's Born to be Wild soundtrack, the spot - from agencies Antoni and Merkley+Partners - champions the brand as a bunch of burley motorcylists stand back and withdraw from a fight to gape at the car in awe.
Connections
powered by
- Agency Merkley+Partners
- Agency Antoni
- Editing Company Final Cut New York
- Grade Company 3 New York
- Production Company Films
- Sound Design Heard City
- Visual Effects BlackSmith
- Agency Producer Alex Kobak
- CEO Alex Gellert
- Chief Creative Officer Andy Hirsch
- Chief Creative Officer André Kemper
- Editor Rick Russell
- Executive Producer Robin Benson
- Executive Producer Mark Rota
- Executive Producer Richard Goldstein
- Head of Production Ari Schneiderman
- Post Producer Jen Sienkwicz
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