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Decathlon: Wear a Helmet

While wind in your hair may evoke feelings of freedom, Rosapark urges you to be safe on the slopes.

by shots on 24^th January 2017

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Décathlon – Decathlon: Wear a Helmet

Credits

Production Company Standard Films

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Credits

Production Company Standard Films
Sound Design Kouz Production
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Agency Producer Adelai?de Samani
Director David Bertram
Founder Giles Fichteberg
Founder Jean-Francois Sacco

Founder Jean-Patrick Chiquiar

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There's nothing quite like feeling the wind in your hair to remind you of the sweet taste of freedom.

However this safety conscious ad from Rosapark for Decathlon's winter sports brand Wed’ze, does well to compare reckless drivig with reluctant non helmet-wearing skiiers.

Helmed by David Bertram, the spot is beautifully shot and juxtaposes bright colours against the snow in a bid to urge sports enthusiasts to wear a helmet.

Connections

Agency Rosapark, Paris
Production Standard Films
Sound Design Kouz Production
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Director David Bertram
Founder Jean-Patrick Chiquiar
Founder Jean-Francois Sacco

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