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Honda Civic – Honda Civic: Made Mean

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All isn't as it seems over at the Honda Civic factory in this new commercial created by RPA.

Lurking below the innocuous-looking Civic production line lies another factory inhabited by angry robots giving the Civic Type-R its mean personality and appearance.

Produced by Nexus and helmed by directing duo Smith & Foulkes, this new spot plays off a similar theme to Civic’s previous interactive spot The Other Side which also highlighted the vehicle’s dual personality.

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