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BUPA – Bupa: For Owning the Dancefloor

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You might have returned to work earlier this week, determind to fulfil your resolutions and embrace the 'new you' uncovered by the New Year.

WCRS encourages you to complete these resolutions and find the you that 'you' set out to be by focussing on a woman who clearly makes the most of her time on the dancefloor in a new ad for global healthcare company Bupa.

Helmed by Martin de Thurah, the 60 second spot is shot in one take and follows the woman as she nervously surveys the floor, settles into the music and secures her spot by letting loose.

The ad forms part of the brand's new For Living campaign, which has been launched to help people make the most of their lives and look after their wellbeing.

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