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ITC – ITC: Discover the Italian Difference

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Italians are famed for being some of the best cooks on the planet. And while many of us try to emulate their flair for rustling something up, it's often not as easy as we expect it to be. 

Sid Lee suggests that it's all down to the ingredients in its spot for the Italian Trade Commission.

The spot helmed by John Cullen is the second in the Made in Italy series, which was unveiled last year (below) to warn consumers not to be fooled by Italian-looking products.

 

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