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SNCF – SNCF: Approaches

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While some rely on dating apps to find love, TBWA restores faith in the tried-but-tested method away from digital media in this heartfelt spot for French railway SNCF.

Helmed by Jeppe Rønde, the spot follows a couple who lock eyes and instantly fall for each other but have difficulty in actually meeting. Luckily, two train conductors are on hand to help.

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