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Otto: Time Gifts

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'Time is the greatest present of all' seems to be a popular theme in this year's crop of Christmas ads, it seems.

Hot on the heels of rival Edeka's Yuletide offering, German retailer Otto and Heimat Berlin have created a sweet animation based on the idea of #Zeitgeschenk, or 'time gifts'. Set to a choral version of Cyndi Lauper's hit Time After Time, the film depicts the struggle people face to be together during the busy Christmas season, via the animated tale of a family living on the different, constantly revolving hands of a giant clock.

The film was directed by Marc Craste via Studio AKA

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